Customer loyalty programmes are an excellent tool for retail businesses to improve their Customer’s Lifetime Value (CLV). In other words, loyalty schemes help encourage existing customers to return and repurchase, attract new clients and ultimately increase sales.
The advancement of EPOS systems has allowed businesses to monitor purchasing behaviour so that they can better choose their offerings to their customers and help to create more intelligent promotional and advertising strategies. For this reason alone, retail businesses would benefit from acquiring a series of loyalty cards that can be designed and custom-coded for use by our very own design team.